The importance of content marketing to promote your products

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing articles, videos, podcasts, and other relevant media. Content marketing enhances the experience, increases audience awareness of your brand, and keeps your business ahead of you when it comes time to purchase your products.

One of the most important current strategies is to search for a server to sell followers to enlarge the social media accounts as quickly as possible. The site Blash helps you increase Instagram and YouTube followers, increase Twitter and Facebook followers, increase Snap followers and other services that help you progress.

What is content marketing?

Content marketing is the development and distribution of useful, relevant content – ​​blogs, newsletters, social media posts, emails, videos, and the like – to existing and potential customers. When done right, this content conveys the expertise your company or business has, and shows that the company values their clients perfectly.

Consistent use of content marketing strengthens and nurtures relationships with your potential and existing customers. When your audience thinks of your company as a partner interested in their success and a valuable source of advice and guidance, they are more likely to choose you when it's time to buy.

The importance of content marketing

Content marketing is an essential technique that has proven to be effective and provides a competitive advantage. Take a look at what the data says about content marketing:

• Companies with blogs get 67% more leads than other companies.
• 47% of buyers view 3 to 5 pieces of content before engaging with a salesperson.
• Companies that use content marketing experience about 30% higher growth rates than companies that don't.
• 72% of content marketers say that content marketing increases engagement and leads.

How does content marketing work

You can use content marketing to attract potential customers, and prove the status of your product or service when someone is looking for something to buy.

To use content marketing effectively, you'll need to deliver the right content at every stage of the sales cycle - from working to raise audience awareness to considering a purchase, if that sounds complicated, don't worry: dealing with content this way simplifies the process.

• At Blash, we offer a content marketing service by experts in writing content that attracts traffic and search engines to your site.
• Here's how to use content marketing at every stage of the sales cycle to engagement and selling products.

The stage of raising public awareness

In the first stage of the process of selling your products, your content should focus on the most important interests of your audience, writing about their pain points, challenges and questions gives you the best chance of dealing with them, content in the awareness stage should be educational and how-to tips.

Best content for this stage: Articles, blog posts, e-books, videos, newsletters

Examples:

• One restaurant writes a blog post about how to plan a menu for a spring graduation party.
• A bike tour company creates a short video on the topic "3 ways to choose the right bike trip".
• An architecture firm creates an e-book called Questions to Ask Before Hiring an Architect.

 look stage

In the thinking stage, content should offer a mix of useful and marketing information, content marketing should educate the reader about what features or functionality to look for and how different features meet his or her needs, of course, your content should lean towards what your business offers.

Best content for this stage: case studies, how-to articles, how-to videos, and checklists

Examples:

• Blash Selling Followers is creating an article titled “The Cheapest Followers Selling Server” detailing the features that make Blash the best followers selling site.
• A landscape company creates case studies on "the biggest mistakes most people make when they hire a landscaper."
• A catering company presents case studies of successful events with a focus on the benefits they provide, such as "How to ensure that the chef uses good cooking practices."

closing stage

Content marketing plays an important role when a potential customer is close to making a purchase, at this point you can focus on sales, as long as you continue to prove why you are the best at great articles rather than just the quality of your services or products.

Your central message here should be your experience, knowledge, and distinctive benefits of what you're selling.

Best Content for this Stage: Case Studies, User Generated Content, Buyer's Guide, Product Video, Research Report

Examples:

• A consulting firm generates a research report that proves that companies that engage in strategic planning, third-party evaluations, and other services — shaped by the services they provide — experience higher growth.
• A design agency creates short videos showcasing the diversity of their work across various industries to demonstrate their diverse expertise.
• The orthodontic practice encourages patients to contribute their testimonies about the latest equipment and outstanding service.

How to get started in content marketing

A successful content marketing campaign must be manageable and sustainable. Take these steps to get started with content marketing:

Define your audience

To create content for a particular reader, you need to have a clear idea of ​​their priorities, challenges, and preferences. If you have detailed descriptions of your different segments, choose 1 or 2 to write about.

Select the correct shapes

The right format corresponds to the stage of the sales cycle for which you're creating content. Another important consideration includes the formats that will best help you deliver value. For some, this will be a video; For others, a checklist.

Decide who will write your content

The audience will and should judge your content on its quality. Select the appropriate resource, internal or external, to create this work. Regardless of who created it, have a professional proofreader review anything before they walk out the door.

Decide how you will distribute

Will you post content to your site, email it to people, or print it out for an event? Start with “where” you know your audience is likely to be, and choose appropriate formats, for example, it makes sense to send an article by email, a checklist or worksheet can be posted on social media, and a buyer’s guide is a good follow-up to an offer.

keep your promise

SEO has evolved so that search success depends in part on how well your content does what it says it will do. Search engines review the copy of the content, assess its relevance, and determine whether it delivers what the title promises.

Given the importance search engines place on copy, the use of keywords in your content is important, use the following guidelines:

• Focus on one or two keywords, avoiding “keyword stuffing” by writing about what matters to your prospects while focusing on a few keyword phrases.
• Use keywords in the title, make the topic of the article clear and explicit.
• Use keywords all the time, find a way to naturally integrate your keywords into your content.
• Stay on topic, good content that offers advice related to the title will perform best.

Social media

Once you have your content, it's time to spread the word about it. Social media - Facebook, LinkedIn, YouTube, Twitter, Instagram, etc. - is a proven and easy way to promote your content.

You can do this in 3 steps:

Focus on platforms with high potential. The best social media for you are the ones your audience frequents. Consider large, popular channels, as well as smaller, industry-focused channels likely to connect you with good prospects. Ask your audience which platforms they prefer and create A menu that can be controlled based on their preferences.

Tailor your version of the content to fit the platform Each social media channel has a level of professional versus fun, agreeable voice, and other details of its own. Before you write posts for a channel, spend some time reviewing posts to get to know these details. Then give your posts some of your company spirit.

Test and tweak your approach Successful social media promotion efforts involve trial and error Tracking responses from different channels in terms of quantity and quality A low number of high-potential posts may mean a channel is a perfect fit, unlike a high number of clicks that never convert public.

To learn more about how Blash can help your content marketing strategy, contact us at our Technical Support page.

Post content that works for you

Let your unique experience and value shine through by creating content to attract potential customers, increase engagement and sell, with some planning and regular content marketing, you can reach the right people.