Create Instagram Business Account: Everything You Need to Know

Create Instagram Business Account: Everything You Need to Know

يمكنك الانضمام الينا وشراء الخدمات من خلال صفحة (سيرفر تزويد متابعين)

Instagram is a popular social media platform, it can also serve as a valuable business marketing tool, create an Instagram business account, then use photos, live videos and hashtags to market your business, advertise your business through Instagram ads and use the platform's sales function to sell your products.

  • This article is for small business owners and marketers who want to use Instagram to grow and market their business.

Instagram is a leading photo-based social media app, but it does more than just keep you updated on your friends' adventures. Influencers and small businesses use Instagram as a tool for audience communication, engagement, and sales.

The powerful Instagram business features are only available if you create a business or creator account, we'll explore setting up your Instagram business account and show you how to take advantage of the best Instagram communication, engagement and sales tools.

How to create an Instagram business account

If you do not already have an Instagram account, you will create a personal account and convert it into a business account, if you already have an Instagram account, it is easy to convert it into a business account.

Create a new Instagram account

If you do not have an Instagram account, here is what to do to create a new Instagram account:

  • Download the Instagram app for iPhone, Android or Windows Phone on your smartphone or tablet. You can also access Instagram via a web browser, but its functionality will be limited.
  • After downloading and opening the application, click on Register.
  • Enter your email address, ideally, use your business email or the email dedicated to your company's social media accounts, you can also log in with Facebook if you already have a business account there.
  • Choose a username and password.
  • You now have a personal Instagram account and you can easily convert it into a business Instagram account.

Convert your personal Instagram account to a business account

Once you have a personal account, it will be easy to convert it into a business account.

  • Open the Instagram app and tap on your profile picture.
  • Click on the menu (three lines) at the top.
  • Click on Settings.
  • Click on the account.
  • Scroll down and tap Switch to Professional Account and tap Continue.
  • Select the business category that most accurately represents your organization.
  • Click Done.
  • Click on Business and then click Next. (Or click Creator if you are a content producer or influencer.)
  • Review your business's general contact information and make any necessary adjustments, then click Next.
  • Optionally, click Sign in to Facebook and follow the instructions, Instagram recommends connecting to your Facebook Business or Facebook Business Page to take full advantage of Instagram's business tools, such as promoting your posts and stories and setting up Instagram Shopping.

Follow the steps to set up your business account, including completing the details on your profile, choosing other companies to follow on Instagram, inviting friends to follow your account, exploring professional tools like Insights (analytics about the performance of your content) and creating ads.

  • Click Done to finish creating your professional profile.

How to use an Instagram business account

Between posts, ads, and stories, there is no shortage of potential small business Instagram marketing tools, here are some basics to help you get started with an Instagram business.

1. Add professional looking photos

Instagram is a photo-sharing social media platform, so it's essential to share visually appealing content, public photos won't work.

How to post on Instagram:

  • Click Create (the plus sign) at the top of your screen.
  • Choose Publish.
  • Click the camera icon to take a new photo, or select a photo from your camera roll.
  • Click Next to choose your filters and editing options.
  • Click Next, then write a comment, highlight people, and add a location.
  • Optionally, choose to share the post on Facebook, Twitter, and Tumblr.
  • Click Advanced settings to control the like appearance, view count, turn off comments, and more.
  • When you are satisfied with your post, click Share to share your photo post.

Tip: To prevent copyright infringement on social media sites like Instagram, only post photos that you have taken yourself or have express permission to use.

2. Use Instagram Stories

Instagram Stories A popular feature for personal and business accounts, Instagram Stories consist of photos, videos, and much more that disappear after 24 hours of being posted.

Instagram Stories allows you to create a vibrant montage that can grab viewers' attention and provide more information than a traditional post. You can use recorded videos, still images, live videos, text, and music.

Add stickers to show your location, temperature, tag, and hashtag Interact with viewers by creating polls and asking questions, making it easier to collect valuable feedback, for example, some accounts use the Questions feature to ask a question on a weekly basis and be "Ask me anything", which is Fun way to answer frequently asked questions.

Use the Instagram Stories feature to create categorized stories that stay on your Instagram profile, so viewers can come back and see them.

3. Don't forget the live broadcast

In addition to Instagram Stories, users can take live videos, give customers a live behind-the-scenes look at exciting aspects of your business, showcase products or answer live questions via comments.

Once the video ends, it stays in your Instagram story for 24 hours. If you want a video to stay in your Instagram feed, upload a video you took or shoot one directly through the app to publish it. If you choose to shoot or upload a video, you can still Add filters and change the casing.

4. Interact with your followers

As with any social media platform, it is necessary to interact with Instagram followers, if you do not have followers, or you are new to Instagram, collecting followers will be a long and difficult road, but you can shorten it by buying Instagram followers through the Blash site.

  • Like: Like is an easy way to connect with other users, to like a photo, double click on the photo or tap the heart button at the bottom of the post.
  • Comment: To comment on a post, tap the comment icon, the app will take you to the post's comments page, type your comment, add emojis if you like and tap Post.
  • Mention: As in Twitter, use the @ symbol to tag other users in your Instagram comments or post comments, the user will be alerted to the mention and may return to the post and engage more.
  • Tags: Instagram lets you add tags before and after posting content. To do this, tap Tag people before sharing your photo, then tap where you want to add the tag in the photo. The app prompts you to type the person’s name to search for their account, once you’ve tagged people In your photo and share photo, other users can click on the photo to see who has been tagged.
  • Direct Messaging: To access Instagram Direct, go to your homepage and click the Messenger icon at the top right, (Facebook Messenger is integrated into Instagram), send private instant messages including photos and videos to other users.

To send a new direct message, click on the notepad button in the upper right corner and search for the person or business you want to contact, once the message is sent, you and the recipients can exchange sending messages, users who don't already follow you will be asked if they want to allow you to send photos and videos video to them before they can see your message.

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6. Use hashtags

Hashtags are an excellent way to help users find specific content on Instagram. Hashtags can include letters and numbers, but cannot contain any non-numeric characters. For example, #BlashSMM acts as a hashtag, but #Blash SMM is not suitable as a hash tag.

Since users can search for hashtags and click on the hashtags they see in posts, relevant hashtags can be a very effective tool for getting attention, however, make sure you are using the right hashtags for your brand.

Follow the best practices for hashtags:

  • Use relevant hashtags. Look to other brands or users and bloggers in your industry for examples of which hashtags to use.
  • Don't overuse hashtags Instagram allows 30 hashtags in a post or comment (and up to 10 in an Instagram Story), the fewer hashtags you can use to get good responses, the better. Popular hashtags can earn you a lot of likes from other users, but it probably won't increase your followers much, and the interactions you get will likely not be from people interested in your brand.

Try hashtags: Once you understand hashtags, branch out and experiment to find the ones that best fit your brand. It's also smart to create a custom tag for your business or event you're hosting. This way, customers can follow an event, even if they're not there in person.

7. Use Instagram Reels

Reels Instagram are short, entertaining videos that can help you bring your brand to life, give a behind-the-scenes tour or show how your product is made, add effects and transitions, tag products from your catalog, showcase paid partnerships, and more.

Reels is an excellent way to create a campaign for a specific target customer or expand the focus on your Instagram story or product.

To start creating a file, click Create (plus sign) from your homepage and choose Reel.

8. Advertise on Instagram

As on other social platforms, businesses can advertise on Instagram. You have a few options to consider. To create a new Instagram ad, you can choose from three basic formats: image, video, and carousel ads.

  • Image ads: These look like regular image posts, but have a sponsored label on top of the image. They also have a call-to-action button in the bottom right of the image. Many image ads are boosted, as you pay to inflate the reach of an existing post.
  • Video ads: Like image ads, they look like regular video posts but with a sponsored label at the top.
  • Carousel ads: These ads look identical to image ads but display multiple images that users can scroll through.

You also have other advertising options on Instagram.

  • Instagram Stories Ads: Instagram Stories ads appear when users click on the stories of other accounts. Stories ads use the entire screen of the device, so make sure you're using a visually appealing image.
  • Group ads: Group ads display a main image with a product catalog at the bottom. This is an excellent way to invite viewers to explore your products.
  • Discover Ads: Ads appear on the user's Explore page, where Instagram displays posts that may be of interest to them. Discover ads are an excellent way to showcase your business to people who are likely to be interested in your brand.

When you advertise on Instagram, you can go through the Instagram app or in the Facebook Ads Manager (if your account is connected to your company's Facebook page). Facebook ads have additional configuration, formatting, and demographic options.

Instagram ad goals include video views, click-through-rate of your website, mobile app installs, and audience awareness.

Tip: Need help with your overall social media marketing strategy? Contact us on Blash and we will help you create a successful advertising campaign on Instagram.

9. Get audience insights.

Anyone with an Instagram business account can access insights about audience and engagement levels. In your Instagram business account, open the menu and tap Insights to see metrics for your followers and their activity with your content. In any individual post, tap View Insights to see metrics for those Share.

The information you gather from Insights can help you improve your publishing schedule, define your target audience and see what works.

10. Sell products on Instagram.

Instagram is a great way to start selling online, in 2020 Instagram has added the Shop tab, allowing users to discover and buy products from brands directly through the app. On mobile, you can sell your products under the Store tab or create shoppable posts by adding product tags to your posts, stories and rails.

To setup shopping on Instagram:

  • Connect your Instagram business account to your Facebook business page.
  • Make sure that Instagram supports your market.
  • Choose whether you want to create a store using Facebook's Commerce Manager or a supported partner like Shopify.
  • Create your store in Commerce Manager or your platform.

To complete the process, users enter their name, email address, billing information, and shipping address. Meta, the parent company of Instagram, will save this data for future transactions. Users can pay via Visa, MasterCard, American Express, Discover, PayPal.

Tip: To get the most out of Instagram for your business, link it to your Facebook business page, interact with other users, use hashtags carefully, post high-quality photos, and create a shop.

Instagram tips and tricks

Follow these tips to get the most out of your Instagram business account:

  • Don't try to put links in Instagram captions.

Your profile is the only place you can share a working link that takes users to a website Links don't work in comments or photo comments If you want to direct people to a specific website change the default link in your bio to a URL and note in Caption that link is in your resume.

  • Make sure the posts are about your brand.

It can be tempting to share pictures of food, fashion, and animals because they are popular on the platform, but if your work has nothing to do with these things, it can make you look disjointed and confuse your followers.

  • Run giveaways and promotions.

Post an image to advertise your giveaway, sale, or contest, and ask users to repost that image using a custom, specific hashtag Find that hashtag to see who reposted it, and choose a winner Promotions allow your customers and followers to market your brand on your behalf from By talking about promoting you on their profile, which leads to more people coming to your profile.

  • Reply to followers' comments.

When people comment on your photos, be sure to respond. Interacting with customers and followers shows that you pay attention to what they have to say. They are more likely to continue following you and interacting with your posts if they know it's important to you.

  • Embed Instagram posts on your website.

From the desktop version of Instagram, you can get an embed code to add specific photos and videos to your company website, this shows your visitors that you are active on Instagram and this can help you increase Instagram followers.

Select the image you want to embed, click More (three dots) in the bottom corner and choose Embed, this pulls up a box containing the embed code and gives you the option to display the caption, there copy and paste the icon where you want it on your website.

  • Use Instagram influencers to promote your business.

Influencers can act as brand ambassadors for your business. Influencers are people with a large following on Instagram. Find influencers who are naturally suitable and organic for your business and who will be really excited to promote your products. You will pay some influencers, while others will accept free products as compensation.

  • Share posts directly to your story.

If a customer posts a photo of your product, share the post directly to your story to highlight your product and customer, using this feature small businesses can interact with followers while promoting their products or services.

  • Use polls and other features in your stories.

Instagram offers many interactive features to build conversations and relationships online, for example, use the interactive question sticker in Instagram Stories so that followers can submit questions to answer, this is a fun and easy way to interact with your followers.

  • Use videos.

Instagram has several ways to embed videos. Rails are vertical videos that you can access from the button at the bottom of the Instagram mobile app. They last up to 60 seconds and are a great way to showcase new products, highlight your business, or interact with customers. Instagram and Instagram Stories videos are other options.

Tip: Use a video app to create social media posts with time-lapse videos, GIFs, and long or short videos.

Instagram common terms

To get the most out of Instagram, stay up-to-date with the social media platform's terminology.

CV: Your CV is the CV section of your profile. Companies can also use their resume to include a call to action.

Direct messages: Users can communicate privately with each other through direct messages, if a customer has a complaint or question, follow direct chat best practices to resolve the issue via a direct private message, direct messages are often referred to as "direct messages".

Filters: Apply predefined filters to your photos to enhance features and colors.

Follow: When you follow a user on Instagram, you will see their content in your timeline, you can also view their Instagram Stories at the top of the app.

Followers: Your followers are the people who will see your photos in their timeline and your stories at the top of the app.

Hashtags (#): Like Twitter hashtags, the Instagram hashtag is used to index words or phrases. When you click on a hashtag, you'll see other posts with the same post.

Home: Press the home button in the lower left corner to land on your home screen, which is also your timeline or feed, here you will see photos of those you follow.

Instagram Mention: Also known as your username, to refer to a user on Instagram you must use their Mention, which always begins with the @ symbol.

Instagram Stories: Stories are one of the most popular features on Instagram, these photos and videos disappear after 24 hours.

Rails: These are short videos that users or brands can post to attract followers. Rails are Instagram's response to TikTok.

Instagram FAQ

Here are some frequently asked questions about Instagram business accounts.

Is an Instagram business account free?

Yes, the Instagram business account is free, as are all Instagram accounts, while having the account is free, you will need to pay for any ads you run.

What are the benefits of using Instagram for businesses?

Using Instagram for business can increase brand awareness, increase sales, and build and track audience interaction. It is an excellent way to find customers where they actually spend time. It can also provide valuable audience insights to use with all of your marketing plan strategies.

What are the disadvantages of using Instagram business?

Although Instagram business has much more advantages than disadvantages, using it opens your direct messages to almost anyone, this direct line of communication can be frustrating for some business owners, using Instagram business can also give competitors insight into your operations.

How do you get profit from Instagram?

The vast majority of Instagram users who get paid for their presence on the platform are influencers - as in people, not companies, however, you can monetize your videos with ads or upload a lot of shoppable posts, but in general, It is better to view Instagram as an online marketing or catalog tool, rather than a new source of income.

Can I have a business and personal Instagram account?

Yes, you can have both a business account and a personal account, you probably shouldn't use your personal account for business purposes, only business accounts have access to many of the essential features of successful Instagram marketing and sales.

What can I sell on Instagram?

You can sell any physical product that is allowed on Instagram, you will probably do better if you sell beauty, health, fitness, pets, fashion or travel, these categories are always the best sellers on Instagram.