يمكنك الانضمام الينا وشراء الخدمات من خلال صفحة (سيرفر تزويد متابعين)
What are Snapchat Ads?
Sponsored advertisements on social media platforms have become a common way to profit online, including advertisements on Snapchat. These ads target a segment of Snapchat users based on their interests related to the type of services or products being advertised.
The Snapchat platform helps you promote your services or brand. It is worth noting that the marketing process via Snapchat is not random but is subject to specific rules and policies for advertising on Snapchat, along with targeting the appropriate audience for the promoted advertisement.
There are several objectives behind placing advertisements on Snapchat, which we will explore later. However, the most common goal is to help the audience reach the product page for final purchase or at least interact with the advertisement and drive traffic to the website.
If you want to know how to create an advertisement on Snapchat, you may need to understand the available types of Snapchat ads to choose the most suitable type for your products. The Snapchat platform offers various types of Snapchat advertisements, including:
Image Ads: Single static image advertisements.
Video Ads: Advertisements using video content.
Story Ads: Ads that appear within Snapchat's Discover section or as part of a brand's story.
Collection Ads: Feature a series of products in a grid format, allowing users to browse and purchase.
Dynamic Ads: Automatically create ads based on a product catalog, showing relevant products to users.
Filter Ads (Sponsored Lenses): Branded filters that users can apply to their snaps.
Lens Ads (Sponsored Lenses): Interactive augmented reality experiences that users can play with.
With the widespread use of social media platforms, placing advertisements on these platforms has become the goal of many companies and merchants to promote and market products among customers, with the ability to specify a particular segment of customers for targeting in these advertisements.
The Snapchat platform is a popular social media platform, and it has enabled the possibility of advertising and marketing products and services through various types of advertisements, including images, videos, links, and more. Here, many may want to know how to start an advertising campaign on Snapchat. The method of creating an advertisement on Snapchat involves the following steps:
There are several objectives behind advertising campaigns on Snapchat. You can specify the goal based on your advertisement. You might aim to introduce customers to your products, or the goal of the advertisement might be to attract a larger number of potential customers. Choose the most suitable option for your needs.
After completing the step of defining the objectives of the advertising campaign, you will move to the budget setting stage. Snapchat allows you to test advertisements to provide an opportunity to understand potential performance. Based on this, you can adjust the required budget value according to your needs.
This step is one of the important steps related to promoting your advertisements. It requires you to determine who the target group is behind your advertisements. You can specify the target group by age range, interests, user behaviors, and by utilizing similar audience segments.
The advertisement is the mirror of your product or service, so be sure to choose a suitable and attractive design by including an expressive video or image, along with an engaging title, preferably simple and concise. Then, include a way to communicate or interact with the advertisement.
After selecting the advertisement design and publishing it, you may need to monitor the results of your advertising campaign from time to time to know the viewing volume of the advertisement and also identify the number of clicks. Snapchat provides you with a specific and clear control panel to track the evaluation of the advertisement results.
As evident from our previous discussion, Snapchat advertisements are not arbitrary; rather, they are carefully considered, and there are specific objectives behind these advertisements. The objectives of advertising campaigns on Snapchat are determined based on the product stage. There are three stages: Awareness, Consideration, and Conversion (also known as Action or Purchase). The goal selection phase helps align the campaign with these stages.
The advertising objectives for the Snapchat platform, according to the product stages, are as follows:
Awareness Stage: The primary goal is to introduce customers to the advertised product or service. Objectives here might include Brand Awareness and Reach.
Consideration Stage: The main goal is to help the customer learn about the offers, details, and prices of the product to consider purchasing. Objectives in this stage can include Website Traffic, Engagement, Video Views, App Installs, and Lead Generation.
Conversion Stage: This focuses on helping the customer take an actual step towards purchasing. Objectives here include Website Conversions, Catalog Sales, and App Installs (if the goal is usage post-install).
Goal Selection Stage: The primary objective here is to understand where customers are in the conversion funnel and create the advertising campaign accordingly, often allowing Snapchat's algorithm to optimize for the most likely outcome based on the chosen objective.
In the context of our discussion today on how to create an advertisement on Snapchat, we will touch upon the conditions for advertising on Snapchat that must be met for the advertisement to be accepted for publication on the platform. Snapchat has specified the conditions for publishing advertisements as follows:
The advertisement must not target children under the age of 13.
The advertisement should be unique and not infringe on intellectual property rights.
Compliance with the laws related to the targeted location is required, even if they are strict.
The advertisement design and landing page must be of good quality.
Advertisements for contact services, SMS services, and virtual networks must include specific prices and clear terms.
For gaming services, licenses or proof of registration must be provided to Snapchat.
The advertisement should not be for alcoholic beverages, weapons, or medical drugs.
If you are looking for assistance in publishing advertisements for your products on Snapchat, you can rely on us, and we will provide you with the necessary assistance in creating your advertisements, targeting the appropriate audience, and promoting the advertisements in effective and proven ways to gain more visits.
How Much Does Advertising Cost on Snapchat?
Many who want to know how to create an advertisement on Snapchat are interested in knowing the prices of advertisements on the Snapchat platform. In reality, prices vary from one case to another. Advertisement prices start from five dollars per day, and there is the possibility to set a daily budget for advertisements or set a long-term budget.
The method of calculating the cost of Snapchat advertisements also varies. The advertiser can determine the best method. The cost may be calculated based on the number of times the advertisement appears to the user, or it may be calculated based on the number of actions taken by users, or based on the number of clicks. Thus, we have learned about how to create an advertisement on Snapchat. If you would like to obtain a strong advertising campaign for your products and services, you can seek the help of a reliable sponsored advertising company. You can rely on us at [Your Website Name - if applicable, otherwise remove], and we will provide you with a service to create sponsored advertisements on Snapchat, while ensuring that the appropriate audience is targeted to achieve more visits.