يمكنك الانضمام الينا وشراء الخدمات من خلال صفحة (سيرفر تزويد متابعين)
However, with a significant number of businesses relying on Google Ads as a primary advertising source for their products and services, it has become a focal point for many business owners striving to stand out amidst the multitude of Google advertisements and capture attention.
In today's article, we will guide you through the process of creating Google Ads through both paid and free methods. We will also explore crucial tips and guidelines for Google advertising campaigns and explain how to troubleshoot the issue of Google ads not appearing. Continue reading for more valuable insights.
Advertising on Google has become a powerful tool in the hands of merchants and business owners to attract their target audience and market their goods and services through various approaches. If you are looking to launch your advertising campaign on Google, we will outline the steps involved in creating Google Ads step-by-step to help you establish a successful campaign.
The steps for creating a Google Ad are as follows:
Create a Google Ads Account: The initial step in setting up paid advertisements on Google is to create your account on the Google Ads platform [here - insert actual link]. Then, click on "NEW CAMPAIGN" at the top of the main page.
Define Your Campaign Type: After creating your Google Ads account, you will need to specify the type of advertising campaign based on the primary objective. These objectives include:
Direct sales of products and goods.
Gathering data about the target audience for your services.
Advertising and promoting brands.
Increasing downloads for your application.
Determine Ad Placement: In this step, you will need to decide where your advertising campaign will appear. There are four main ways to advertise on Google, and you can choose the most suitable method for your needs:
Search Ads: Text-based advertisements that appear in Google search results, which is the most common type.
Display Ads: Placing visual advertisements or banners on specific websites that have designated ad spaces.
Shopping Ads: Google directly showcases your products when users search for similar items on Google.
Video Ads: Placing advertisements on the YouTube platform.
Specify Location, Language, and Budget: This step requires you to define the target country and language. You also need to set the total budget you will spend on your advertising campaign, ensuring the currency matches the one you used to register your account. Additionally, you need to determine the bidding method. There are three main types:
Clicks (CPC): You are charged based on the number of clicks your ad receives, which is the most common method.
Impression Share: You are charged based on the number of times your advertisements are viewed.
Conversions (CPA): You are charged only when a purchase occurs, which is the most challenging method.
Select Keywords: In this step, you will need to enter keywords, which are the terms that trigger your ad to appear when users search for them. You can input numerous keywords, potentially reaching dozens or even hundreds, to broaden the reach of your services to the target audience. Google offers a feature to help with keyword selection, allowing you to enter a competitor's website URL, and Google will automatically identify and provide the keywords used by that competitor. Ensure you use popular and strong keywords.
Craft Your Advertisement: After completing the previous steps, you will be directed to the ad creation stage. This involves filling in five different fields with the required information as follows:
Final URL: The link that users will be directed to when they click on your ad.
Headings 1 & 2: The main text that appears in your search ad (up to 30 characters each). There is also an option to add Heading 3, but it often doesn't appear.
Path (Optional): A display URL that shows in your ad but doesn't have to be the actual landing page URL.
Description: A brief description of your ad (up to 90 characters).
If you are looking to create a powerful advertising campaign on Google, you can rely on us at Blashsmm, specializing in providing paid advertising services for Google and various social media platforms. Our team of digital marketing experts is always ready to assist you in creating advertising campaigns, targeting your audience, and increasing traffic and profits for your advertisements.
One common question is, "How do I place an ad on Google?" We have outlined the method for creating Google Ads above. Here are some additional tips for creating effective Google Ads:
Given the intense competition among Google Ads, rely on elements of attraction and creativity to capture the audience's attention.
Clearly highlight the advantages of your business, such as exclusive offers, discounts, and prices.
Clearly define the ways customers can contact you.
Ensure you include relevant keywords in your ad title to drive more traffic.
Many beginners inquire about the cost of advertising on Google. In reality, it's difficult to provide a definitive answer regarding Google Ads costs due to several influencing factors, including:
Your budget.
Keywords, as highly competitive keywords will have a higher cost.
Quality Score, which is calculated based on ad relevance, expected click-through rate, and landing page experience.
Since many startup business owners wish to promote their ventures without incurring costs, some may wonder if it's possible to advertise on Google for free. Indeed, you can take steps to advertise and promote your services for free through Google. We will outline the steps for free Google advertising in the following section.
Regarding how to advertise on Google for free, you have three main options:
Create a free business profile on Google My Business.
Work on achieving strong rankings in organic search results (SEO).
Optimize your Google Maps listing.
Some individuals may follow all the steps to create a Google Ad but encounter the issue of their ads not appearing. However, there's no need to worry. If your advertising campaign is newly activated, it may take some time. Ad review can take approximately 24 to 48 hours for your campaign to start showing. Similarly, if you make any modifications, it might take some time for the changes to be reflected.
In conclusion, you can achieve a successful advertising campaign on Google from the first attempt by seeking the assistance of a reputable paid advertising company. You can rely on us at Blashsmm, and we will provide you with all services related to paid advertising on Google, offering you a successful method for creating Google Ads that helps you increase your profits.